Duration: 1 hour
AgriBiz Committee discusses trade, branding, and agri-tech
On Friday, 9 May, the AgriBusiness Committee held its monthly meeting to update members on key developments and upcoming initiatives.
The discussion began with an overview of recent disruptions linked to US tariffs, with EuroCham’s Trade and Sustainability Expert Massimiliano Tropeano providing insights into their economic impact—particularly on Cambodia’s garment and agribusiness sectors.
The Committee also announced its next closed-door session, “Branding and Packaging for the EU Market,” taking place on 𝟏𝟑 𝐉𝐮𝐧𝐞 at the EuroCham office.
Open to all EuroCham members, with a strong focus on supporting SMEs, the session will feature insights from GIZ and a private sector representative. Attendees can expectpractical guidance on:
🔹EU market entry requirements
🔹European consumer expectations
🔹Effective branding and packaging strategies
Members also explored potential themes for the upcoming Agri-Tech Breakfast Talk, which will focus on how innovation can help reduce risks in agriculture. More details on the event to come.