Duration: 1 hour
On 22 August, Eurocham Cambodia’s FMCG Committee, in collaboration with Danone, co-organised a high-level breakfast talk on Responsible Marketing Practices: Levelling the playing field in sales and advertising, hosted at Novotel Phnom Penh BKK1.
With over 100 participants from across the FMCG industry, the event brought together government officials, industry leaders, and market researchers to discuss how responsible marketing can build consumer trust, protect market integrity, and align Cambodia with international best practices.
Key highlights included:
🔹 Opening remarks by EuroCham Chairperson Gabriele Faja and keynote remarks by H.E. Buon Sarakmony, Secretary of State at the Ministry of Commerce
🔹 Expert presentations from Danone Southeast Asia, NielsenIQ, Eurocham’s FMCG Committee, and Bun & Associates
🔹 A dynamic panel featuring voices from Danone, Heineken Cambodia, Unilever Cambodia, NielsenIQ and the Consumer Protection and Fraud Repression Directorate General
The discussions underscored that Transparency, ethical advertising, and consumer trust are crucial to sustaining Cambodia’s fast-growing FMCG sector.