On Friday, 24 April, EruoCham’s Mr. Zandre Van Straten, Services Coordinator, and Mr. Ketekun Phanith, Market Research Analyst, attended the Digital Trade Outreach Toolkits for MSMEs Kick-off Workshop at TRIBE Phnom Penh Hotel.
Organised by the General Department of SMEs & Handicrafts of the Ministry of Industry, Science, and Technology (MISTI), the workshop is an initiative from the ASEAN-UK Economic Integration Program (EIP). The workshop brought together delegates from Cambodia, Lao PDR, Timor-Leste, and Vietnam, for interactive sessions and networking opportunities.
Recognising the need for further digital integration in the ASEAN region, this project will develop a toolkit to help Micro, Small, and Medium Enterprises (MSMEs) thrive regionally and globally. Additionally, this collaborative endeavour will provide pragmatic outreach tools and training modules to help accelerate this milestone.
EuroCham will continue engaging project stakeholders to support MSME operators across sectors.