Duration: 1 hourย
On ๐ฎ๐ฎ ๐๐๐ด๐๐๐, ๐๐๐ฟ๐ผ๐๐ต๐ฎ๐บ ๐๐ฎ๐บ๐ฏ๐ผ๐ฑ๐ถ๐ฎโ๐ ๐๐ ๐๐ ๐๐ผ๐บ๐บ๐ถ๐๐๐ฒ๐ฒ, in collaboration with ๐๐ฎ๐ป๐ผ๐ป๐ฒ, co-organised a high-level breakfast talk on Responsible Marketing Practices: Levelling the playing field in sales and advertising, hosted at Novotel Phnom Penh BKK1.
With over 100 participants from across the FMCG industry, the event brought together ๐ด๐ผ๐๐ฒ๐ฟ๐ป๐บ๐ฒ๐ป๐ ๐ผ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น๐, ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐, ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐ฟ๐ to discuss how responsible marketing can build consumer trust, protect market integrity, and align Cambodia with international best practices.
Key highlights included:
๐น Opening remarks by EuroCham Chairperson ๐๐ฎ๐ฏ๐ฟ๐ถ๐ฒ๐น๐ฒ ๐๐ฎ๐ท๐ฎ and keynote remarks by ๐.๐. ๐๐๐ผ๐ป ๐ฆ๐ฎ๐ฟ๐ฎ๐ธ๐บ๐ผ๐ป๐, ๐ฆ๐ฒ๐ฐ๐ฟ๐ฒ๐๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฆ๐๐ฎ๐๐ฒ ๐ฎ๐ ๐๐ต๐ฒ ๐ ๐ถ๐ป๐ถ๐๐๐ฟ๐ ๐ผ๐ณ ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ
๐น Expert presentations from ๐๐ฎ๐ป๐ผ๐ป๐ฒ ๐ฆ๐ผ๐๐๐ต๐ฒ๐ฎ๐๐ ๐๐๐ถ๐ฎ, ๐ก๐ถ๐ฒ๐น๐๐ฒ๐ป๐๐ค, ๐๐๐ฟ๐ผ๐๐ต๐ฎ๐บโ๐ ๐๐ ๐๐ ๐๐ผ๐บ๐บ๐ถ๐๐๐ฒ๐ฒ, and ๐๐๐ป & ๐๐๐๐ผ๐ฐ๐ถ๐ฎ๐๐ฒ๐
๐น A dynamic panel featuring voices from ๐๐ฎ๐ป๐ผ๐ป๐ฒ, ๐๐ฒ๐ถ๐ป๐ฒ๐ธ๐ฒ๐ป ๐๐ฎ๐บ๐ฏ๐ผ๐ฑ๐ถ๐ฎ, ๐จ๐ป๐ถ๐น๐ฒ๐๐ฒ๐ฟ ๐๐ฎ๐บ๐ฏ๐ผ๐ฑ๐ถ๐ฎ, ๐ก๐ถ๐ฒ๐น๐๐ฒ๐ป๐๐ค, and the ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป and ๐๐ฟ๐ฎ๐๐ฑ ๐ฅ๐ฒ๐ฝ๐ฟ๐ฒ๐๐๐ถ๐ผ๐ป ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ๐ฎ๐๐ฒ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น
The discussions underscored that ๐๐ฟ๐ฎ๐ป๐๐ฝ๐ฎ๐ฟ๐ฒ๐ป๐ฐ๐, ๐ฒ๐๐ต๐ถ๐ฐ๐ฎ๐น ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด, and ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐๐ฟ๐๐๐ are crucial to sustaining Cambodiaโs fast-growing FMCG sector.